BrandJoe

Joe Edwards
Chief Marketing Officer

BSc // F IDM // mCIM

I’m a passionate, award-winning, commercially focused marketer, that has spent the last 20 years delivering successful marketing, brand, campaign and media activity across paid, owned, operated and earned channels.

Over the years, I have worked both client-side and agency, working with Startups to Large Enterprise organisations in both B2B and B2C environments.

Industries have included: Sports, Automotive, Technology, Charity, FMCG, Media, Public Sector, Finance.

I love creating things that make people take action. I am a strategy guy at heart but know that strategy is useless without execution.

Great execution is delivered by teams that have a clear direction and focus on growth as much as they do a performance, balancing the numbers with creativity, and keeping it fun.

Feel free to connect with me you’ll find the links in the menu, I’m happy to discuss:
• Relevant business opportunities
• Mentoring needs
• Speaking engagements

Imagination and graft are more important
than knowledge and talent. 


Accomplishments:
mCIM The Chartered Institute of Marketing
Fellow IDM Honor The Institute of Data and Marketing
Grade 1 Guide Southern Ski Club for the Disabled
Level 1 Coach England Basketball

Awards:
Most Innovative Response to COVID – Sports Business Awards
Cutting Edge – Sports Industry Awards
Content Creation – Sports Leaders Awards
Best Campaign Strategy – B2B Marketing
Best Marketing Team of Year – B2B Marketing
Best Use of Technology – B2B Marketing
Best International Campaign – B2B Marketing

Personal Projects:
Sports: Reading Rockets BasketballNon-Executive Director
Sports: Windsor Warriors Youth BasketballChairman and Coach
Sports: Southern Ski Club for the DisabledGuide
Podcast: Real Marketing Rap (Archive)Host
Apparel: effcue (Archive)Designer and Owner




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