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The Content Trap in Community and other learnings from Ideas Fest.
The content trap is a bigger problem than most people realise once a community gets small enough to actually be a community.
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Insights
from inside
Notes on fandom, first-party data and the commercial model, written from the rights-holder seat and the platform seat.
Consumption Isn't About Being Everywhere
This time: consumption, how fans actually watch, discover and follow now, measured against how most organisations still assume they do.
Brand Salience Isn't a Logo Refresh
Last time, I introduced the fandom chasm: the gap between how fans actually behave now and how most sports organisations are built to reach them, and the four things that close it, together. First up,
Imagination and graft will beat knowledge and talent every time
I've said this for years, so many times that it's basically become a personal motto: imagination and graft matter more than knowledge and talent.
What It Takes to Close the Fandom Chasm
A short introduction to the fandom chasm and the four things that have to work together to close it. Future posts go deeper into each one.