BrandJoe Notes on fandom, first-party data and the commercial model, written from the rights-holder seat and the platform seat.
Last time, I introduced the fandom chasm: the gap between how fans actually behave now and how most sports organisations are built to reach them, and the four things that close it, together. First up,
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I've said this for years, so many times that it's basically become a personal motto: imagination and graft matter more than knowledge and talent.
A short introduction to the fandom chasm and the four things that have to work together to close it. Future posts go deeper into each one.
What the chasm is, why it's widening, and the sequence I use to close it. Subscribe below and the whitepaper link arrives in your welcome email.
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